Senior writer and communications expert
Turning complex information into simple, user-centred content
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UX Writing + content design
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Communications + marketing strategy
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Sci-Fi writer + futurist
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Creating compelling content since 2011
Dominic Marsala
Services
Marketing and communications ​
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Content writing and editorial
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Content strategy – audience strategy, content mapping
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Marketing propositions and storytelling
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Campaigns – website, email, social media, newsletters
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SEO and website optimisation ​
UX writing and content design​
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UX content – websites, mobile apps, email and SMS
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Content strategy – e.g. information architecture
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Product naming and taxonomy mapping
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Stakeholder collaboration – cross functional
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UX design – e.g. user journey design, data-driven optimisations
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Organisations I've worked for
Top case studies
Testimonials
Matthew Barnes
Content Design Leader
"Dom approaches challenges with a can-do attitude, asks great questions, and is comfortable working in a fast-moving environment."
Candi Williams
Head of Content Design
Bumble
"Dom showed his seniority by owning and managing tasks seamlessly, always delivering high quality content on time and nailing the brief."
Simon Möller
Workstream Lead (AI Safety)
EU AI Office
"Dom was extremely reliable and consistently improved the quality of our writing with his detailed feedback and suggestions."