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Talks
Writing and content design masterclass
A talk where I gave the best tips and tricks I'd learnt in my 10 years as a writer and content designer 🤯
Here's what I covered:
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Why it’s important to get language right ✅
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Needs as a reader 🔮
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The science of how people read
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Front-loading (maybe the most important thing you should know about writing!) 🤑
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How to maximise readability 📖
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Abbreviations (and why they’re generally bad) ❌
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Active vs passive speech 🙋♂️
And more Harry Potter references than you can shake a broomstick at ⚡️🧹
What makes great content design?
In this talk, I covered:
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What is content design?
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Content design as a way of thinking
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What makes great content design?
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What makes great writing?
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Content strategy
I gave this talk at Kaluza in 2021, where I managed the Content Design team.
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