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Talks

​Writing and content design masterclass 

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A talk where I gave the best tips and tricks I'd learnt in my 10 years as a writer and content designer 🤯

 

Here's what I covered:
 

  • Why it’s important to get language right ✅
     

  • Needs as a reader 🔮
     

  • The science of how people read
     

  • Front-loading (maybe the most important thing you should know about writing!) 🤑
     

  • How to maximise readability 📖
     

  • Abbreviations (and why they’re generally bad) ❌
     

  • Active vs passive speech 🙋‍♂️


And more Harry Potter references than you can shake a broomstick at ⚡️🧹​

What makes great content design?

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In this talk, I covered:

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  • What is content design?
     

  • Content design as a way of thinking 
     

  • What makes great content design?
     

  • What makes great writing?
     

  • Content strategy​​

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I gave this talk at Kaluza in 2021, where I managed the Content Design team.  

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